Promotion
of brands and products
in retail media
of brands and products
in retail media
Smart Placement — retail media platform that integrates into the company's website and app, adding advertising inventory with behavioral targeting features, and allows for traffic monetization. For example, an online store is transformed into a publisher - a media platform for advertisers.
Promotion
of brands and products
in retail media
Smart Placement — retail media platform that integrates into the company's website and app, adding advertising inventory with behavioral targeting features, and allows for traffic monetization. For example, an online store is transformed into a publisher - a media platform for advertisers.
Advertising opportunities
Targeted banners in trigger mailings
Targeted banners
Branded product shelves
Promote your products on 10+ eCom platforms
Select suitable retailers and launch targeted advertising campaigns with ROMI up to 1000%
The list of sites is constantly expanding. Leave a request so that we can inform you about the connection date of the retailer you are interested in.
Продвижение на СберМаркете
Таргетированные баннеры
Размещайте рекламу на главных страницах сайтов интернет-магазинов
площадок одновременно — от fmcg, фармы до зоотоваров и электроники!
Продвижение возможно в web на страницах: главная, категория, поиск
площадок одновременно — от fmcg, фармы до зоотоваров и электроники!
Продвижение возможно в web на страницах: главная, категория, поиск
The statistics module of the Smart Placement platform is built into the website and application of the online store and collects information about the behavior of visitors within the site throughout the entire customer journey from the moment they enter the store.
In real time, it tracks user interests: views of pages and product cards, clicks, transitions, additions to cart and favorites, search queries, purchase history and other actions.
In real time, it tracks user interests: views of pages and product cards, clicks, transitions, additions to cart and favorites, search queries, purchase history and other actions.
Traffic analysis
We use modern BigData and ML technologies to analyze information about store visitors, divide them into interest groups and create portraits of target buyers for brands.
At this stage, Smart Placement forms a semantic core and creates a predictive demand model - it calculates the likelihood of potential buyers purchasing certain products.
At this stage, Smart Placement forms a semantic core and creates a predictive demand model - it calculates the likelihood of potential buyers purchasing certain products.
Audience segmentation
You will be able to launch an advertising campaign independently through your personal client account, or contact our digital team.
In the advertising cabinet, you can choose a suitable online store, set up precise targeting based on the interests and actions of the store's visitors, decide on the location of the advertising on the site and in the mobile application, set budget restrictions and keep track of the results of the advertising campaign in real time.
In the advertising cabinet, you can choose a suitable online store, set up precise targeting based on the interests and actions of the store's visitors, decide on the location of the advertising on the site and in the mobile application, set budget restrictions and keep track of the results of the advertising campaign in real time.
Campaign setup
After the advertising is launched, the visitors of the online store will see their personalized product shelf or banner, specially compiled according to their interests. Buyers will find the needed products faster, which leads to an increase in conversion to purchases and fulfillment of KPIs.
All campaigns can be monitored and adjusted in real-time as necessary.
All campaigns can be monitored and adjusted in real-time as necessary.
Achievement of KPIs
How Smart Placement works
Choose Smartplacement as an advertising agency and we will take care of all the work - and you get the profit
Agency
White Label
Start using Smartplacement as White Label with full customization for your brand
Agency
White Label
Threefold return on advertising investment.
For brands
Launch targeted targeting within the retailer
Get closer to the buyer and help them choose your product
Influence KPIs during the advertising campaign
Due to the expansion of performance tools in the portfolio
Additional income
Agencies
Dedicated expert for each project
Detailed report, assistance in negotiations with vendors
Clear forecast and accurate calculation of KPI
Retailers
Embedded AdTech inventory for a retailer’s website and application
Attracting additional advertising budgets by expanding simultaneously promoted brands
Increase in trade turnover. Saving resources for developing advertising tools
Transform your store into a Retail Media platform and monetize traffic
if you are
You need this
Do you want to interact specifically with the brand’s target audience, and not just everyone?
if you are
An Internet marketer
Marketing director
Want to have effective online promotion tools?
Marketing director
Product manager
Entrepreneur
IT Director
You need this
An Internet marketer
Marketing director
Do you want to interact specifically with the brand’s target audience, and not just everyone?
A development manager
Product manager
Entrepreneur
IT Director
if you are
You need this
An Internet marketer
Marketing director
Do you want to increase sales and brand share in e-commerce?
A development manager
Product manager
Entrepreneur
IT Director
if you are
You need this
An Internet marketer
Marketing director
Do you want to stand out among your competitors on marketplaces and e-commerce platforms?
A development manager
Product manager
Entrepreneur
IT Director
if you are
You need this
Want to earn triple-digit ROI from advertising?
An Internet marketer
Marketing director
A development manager
Product manager
Entrepreneur
IT Director
if you are
You need this
Are you looking for ready-made AdTech inventory for
monetization of store traffic?
monetization of store traffic?
An Internet marketer
Marketing director
A development manager
Product manager
Entrepreneur
IT Director
if you are
You need this
Our cases and news
It's easy to launch an advertising campaign through "Smart Placement"
Define your campaign goals and period
1
Select a site, products, keywords and targeting
2
Set a bid per impression, a budget limit and go ahead.
3
Question and Answer
By CPM - the cost is calculated per 1000 impressions. You pay only when your blocks were shown to a marketplace user.
Shows, clicks, clickability, number of orders, order value, campaign revenue, return on ad spend, post-view and post-click conversions.
All tracked metrics plus sales can be added to the report, the amount depends on your plan (level of your ad campaign): Pilot/ Optimum/ Premium
Each retailer sets their SRM, the average cost starts at 300 rubles per 1000 impressions.
No, we track the behavior of any marketplace user, even if they don't have a personal account.
You can launch an advertising campaign on your own in the Ritelair Client Cabinet or through our digital team.
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