Promotion
of brands and products
in retail media
of brands and products
in retail media
Smart Placement - a cutting-edge retail media platform seamlessly integrated into your company's website and app. Elevate your advertising capabilities and activate traffic monetization revenue stream with advanced behavioral targeting features and a user-friendly Self-Service cabinet designed for Advertisers, Agencies, and Publishers.
Promotion
of brands and products
in retail media
Smart Placement - a cutting-edge retail media platform seamlessly integrated into your company's website and app. Elevate your advertising capabilities and activate traffic monetization revenue stream with advanced behavioral targeting features and a user-friendly Self-Service cabinet designed for Advertisers, Agencies, and Publishers.
Advertising opportunities
Targeted banners in trigger mailings
Targeted banners & shared banners
Sponsored products - cards and shelves
Promote your products on 10+ eCom platforms
Select suitable retailers and launch targeted advertising campaigns with ROMI up to 1000%
The list of our partner sites is constantly expanding. Leave a request so we can keep you informed about our new partners!
Продвижение на СберМаркете
Таргетированные баннеры
Размещайте рекламу на главных страницах сайтов интернет-магазинов
площадок одновременно — от fmcg, фармы до зоотоваров и электроники!
Продвижение возможно в web на страницах: главная, категория, поиск
площадок одновременно — от fmcg, фармы до зоотоваров и электроники!
Продвижение возможно в web на страницах: главная, категория, поиск
The algorithms of SmartPlacement are integrated into the website and/or application. SmartPlacement uses AI and ML technologies to continuously optimize campaigns so that you can get the most out of the entire customer journey.
It tracks and uses in real time the interests of users, namely; page and product views, clicks, conversion ratios, additions to shopping cart, addition to favorites, searches, purchase history, and many more actions.
It tracks and uses in real time the interests of users, namely; page and product views, clicks, conversion ratios, additions to shopping cart, addition to favorites, searches, purchase history, and many more actions.
Traffic analysis
Use modern BigData, AI, and ML technologies to analyze the behavior of store visitors, easily segment interest groups and the key profiles of potential buyers to optimize brands and marketing goals.
Discover patterns in customer journeys and interests. Know where visitors come from, how customer journeys convert within your platform, which inventory needs attention, and target advertisements for inventory allocation for optimal ROMI.
Discover patterns in customer journeys and interests. Know where visitors come from, how customer journeys convert within your platform, which inventory needs attention, and target advertisements for inventory allocation for optimal ROMI.
Audience segmentation
I can start my own advertising campaigns through my SmartPlacement account or get in touch with the digital team.
In my account, I select the appropriate platform and channel, set precise targeting based on valuable insights, decide where my ads appear on the website and in the mobile app, establish budget limits, and track the results of my advertisement(s) or campaign(s) in real time.
In my account, I select the appropriate platform and channel, set precise targeting based on valuable insights, decide where my ads appear on the website and in the mobile app, establish budget limits, and track the results of my advertisement(s) or campaign(s) in real time.
Campaign setup (if we'd focus on self-service, then...)
After the ads are launched, visitors to the online store see personalized product shelfs and/or banners, tailored to their interests and realtime behaivior. This helps buyers find the products they need more quickly, leading to higher conversion of orders and achieving the KPIs.
All advertising campaigns can be controlled in real time and adjusted easily.
All advertising campaigns can be controlled in real time and adjusted easily.
Continuous Improvement in KPIs
How SP works
Choose Smartplacement as an advertising agency and we will take care of all the work - and you get the profit
Agency
White Label
Start using Smartplacement as White Label with full customization for your brand
Agency
White Label
Threefold return on advertising investment
For brands
Targeted campaigns with traffic from established retailers
Get closer to the buyer and assist in choosing your product
Optimize KPIs during the campaigns
Expansion of insightful performance tools
Additional revenue
Agencies
Dedicated experts for each project
Detailed reporting and assistance with partner negotiations
Clear attribution, forecasts, and accurate calculation of KPIs
Retailers
Integrated AdTech in website and app for retailers and publishers
Obtain additional advertising budgets by expanding the number of simultaneously promoted brands and providing insights
Increase marketing and trade revenue and save resources
Transform your store into a Retail Media platform and generate additional revenue from your traffic
if you are
You need this
Target the right audience directly, don't waste budget on everyone.
Stand out easily among competing brands on marketplaces and e-commerce platforms.
Internet Marketer
Marketing director
Efficient solutions for digital promotions?
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Internet Marketer
Marketing director
Target the right audience directly, don't waste budget on everyone.
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Internet marketer
Marketing director
Increase revenue and market share within my industry.
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Internet marketer
Marketing director
Stand out easily among competing brands on marketplaces and e-commerce platforms.
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Want to achieve maximum ROI from advertisements?
Internet marketer
Marketing director
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Ready-to-use AdTech inventory for generating revenue with digital traffic?
Internet marketer
Marketing director
Development manager
Product manager
Entrepreneur
IT Director
This is what I want
Our cases and news
It's easy to launch an advertising campaign through "Smart Placement"
Define your campaign goals and period
1
Select a site, products, keywords and targeting
2
Set a bid per impression, a budget limit and go ahead
3
Frequently Asked Questions
Per CPM - costs are calculated per 1000 impressions. You only pay when the placements are fully shown to a visitor.
Complete impressions, Clicks, click-through rate, number of orders, order values, campaign revenues, return on ad spend, post-view and post-click conversions.
All tracked statistics and conversions can be shown in monthly and weekly reports, the amount depends on the established plan (Pilot/Optimal/Premium). The report is provided for the entire sales funnel and includes a list of sales per advertised SKU per day.
Each seller determines their SRM (Supplier Relationship Management), with average costs starting at 3 euros per 1000 impressions.
User behavior is tracked for all visitors, even without personal data. Only zero- and first-party data are used, ensuring compliance with future GDPR and AVG regulations.
You can launch an advertising campaign yourself in the Self-service cabinet, outsource it to partners or agencies, or through the Retail Rocket's SmartPlacement team.
Stay updated with SmartPlacement news!
Once a month, you'll receive the latest news on global market developments, SmartPlacement updates, and event overviews.
© Retail Rocket, 2013–2023
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